In this episode of the Semi-Related Podcast, hosted by Chris Torrence, we dive into the multifaceted world of logistics with special guest James Nissenberg, Vice President of Logistics at Santa Monica Seafood. Known for his impressive career spanning asset-based transportation, logistics consulting, and even route planning in the aviation industry, James brings a wealth of knowledge and insights to the conversation. Listeners will get a comprehensive look into the complexities of last-mile logistics, especially in the B2B food distribution sector, and the unique challenges of maintaining a cold chain for perishable items. James shares his perspectives on the evolution of logistics technology, from telematics and IoT sensors to the role of AI and machine learning, and how they contribute to greater efficiency and real-time visibility. The discussion also touches on sustainability, with James explaining how California’s emission mandates are reshaping fleet management and the transition to alternative fuels. With a realistic lens, James highlights the operational challenges of aligning innovative technology with practical applications in logistics, emphasizing the importance of balancing cost, customer service, and the human element in successful tech adoption.