Marketing Assistant

Optym is seeking a full-time Marketing Assistant to join our Marketing department in the Gainesville Office.  The primary responsibilities of this position include social media management, trademarking and website maintenance. You will also engage in conducting marketing researching, event planning, procurement and inventory management.


  • Create campaigns, posting schedules and ideas for posts that effectively reach our audience and increase our brand awareness on popular social media platforms
  • Write captions for posts and campaigns as needed
  • Procure items by working with vendors to get quotes, negotiate rates, etc.
  • Maintain budget order budgets for promotional items for our internal team and external events (career fairs, trade shows and conferences)
  • Assist the creative team as needed to ensure all information required to create respective files is available
  • Update our internal website (Pulse) each Friday after our weekly Lunch & Learn to add video recordings and slide decks
  • Conduct and organize market research
  • Work with attorney and keep our trademarks current and apply for new trademarks as we develop new products
  • Assist in organizing promotional or recruitment events and attend them to represent our company as needed


  • Social media account management experience
  • Demonstrated ability to communicate effectively and clearly in writing
  • Proficient in all MS-Office applications especially Microsoft Excel
  • WordPress experience a plus
  • Ability to multi-task and stick to deadlines while delivering accurate and complete work
  • Public relations or media relations experience a plus

Required Characteristics:

  • Ability to effectively communicate with people at all levels and from various backgrounds
  • Self-starter with the ability to complete complex tasks in a results-oriented, timely, professional manner
  • Works well in a highly collaborative, cross-functional team environment
  • Exhibits a positive and helpful attitude

Eligibility Requirements:

  • Position requires access to controlled technology and information. To abide by Export Compliance regulations, candidates must have either US Citizenship or US Permanent Resident Alien Status
  • Must pass a criminal background check prior to starting work
(MM-YY) Can be future or past
(PDF or Word formats only ) max file size: 4MB
(PDF or Word formats only ) max file size: 4MB