Jim Barlow

Amadeus IT Group

Vice President – Strategic Consulting

Jim is an experienced leader with a history of building innovative and profitable airline decision support systems. Before joining Amadeus, Jim worked at Sabre for 20 years in product development, sales, business development and consulting. At Amadeus, he develops and executes the Amadeus IT Strategic Plan and leads strategic initiatives to explore new products and new business models.

Next Generation Passenger Choice Models

The objective functions of many optimization problems are based on a representation of customer choice. This presentation will discuss building customer choice models that can be used within large-scale optimization models to represent the complex process of how customers make their product selection decisions.